ERES Montreal Boutique Opening

The French do it better, especially in the boudoir. Forty-year-old lingerie and swimwear brand Eres has mastered the art of the reveal. Their legendary designs, adored and adorned by celebrities worldwide, is exactly what you picture a Godard leading lady disrobing and slinking toward the bedroom in. Contemporary cuts, that are sultry without being the least bit tawdry, highlight and celebrate a woman’s body. Lingerie lovers of discerning taste across the pond can now rejoice as yesterday marked the grand opening of Eres’ first store in Montreal. In their new intimate boutique on Laurier, guests sipped rosé bubbly and nibbled on macaroons as models dressed (or perhaps more accurately undressed) in the Eres Fall/Winter 13 collection sauntered languidly through the crowd. Standouts such as the Perlimpinpin, a long sleeved couture bodysuit with a peek-a-boo upper in divine Chantilly Leavers lace, speak to the level of chic that is the signature of another infamous French brand, Chanel. This is no coincidence as Eres became part of the Chanel group in 1996 and their latest campaign, featuring Bond girl Bérénice Marlohe, was shot by none other than Mr. Karl Lagerfeld. The attention to detail, luxurious fabrics and sleek lines of Eres put up a strong argument for something even better than bare. These are pieces that not only look but feel exquisite. And when a woman feels as sexy as she looks that is a powerful thing.

ERES Montreal is located at 396 Laurier. The Fall-Winter 2013 Lingerie Collection will be available in July. For more information: eresparis.com